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Don't Launch in a Vacuum: Building the Audience You Need for Your Next Big Thing



Have you ever heard the story of the company that spent years developing a revolutionary new product, only to see it fall flat at launch? The culprit? A complete lack of audience. In today's competitive market, a great product or service is only half the battle. The other half? Building an engaged community ready to champion your offering.


Here's why an audience is so critical, and how you can leverage the latest advancements in AI to build yours before launch.


The Audience Advantage:

Think of your audience as a launchpad for your success. Studies by Qualtrics: [invalid URL removed] show that high customer engagement can result in a 64% increase in purchase frequency and a 58% increase in average revenue per purchase. An engaged audience doesn't just buy your product; they become brand advocates, spreading the word organically and generating excitement.

This positive buzz creates a snowball effect, attracting new customers and propelling your launch forward.


Knowing Your Ideal Customer:

Before you can build your audience, you need to understand who you're building it for. This is where defining your ideal customer profile (ICP) comes in. Your ICP is a detailed description of your target audience, encompassing demographics, interests, pain points, and online behaviour.


Gone are the days of relying solely on intuition. AI-powered market research tools can analyse vast amounts of data to help you identify your ICP with greater precision. Platforms like Sprout Social: https://sproutsocial.com/ and Brandwatch: https://www.brandwatch.com/ use AI to uncover hidden patterns in social media conversations, allowing you to pinpoint the exact online communities where your ideal customers are gathered.


Building Your Pre-Launch Audience:

Now that you know who you're targeting, it's time to build relationships. Here are some key strategies to consider:


  • Content Marketing:  Become a thought leader in your industry by creating high-quality blog posts, articles, or even videos that address your audience's needs. Subtly weave in the problems your upcoming product or service will solve.

  • Social Media Engagement:   Don't just broadcast; have a conversation! Run polls on Twitter, answer questions on Reddit, and generally get people excited about the space you occupy.

  • Influencer Marketing:   Partner with social media influencers who resonate with your target audience to spread the word about your brand. Look for influencers who authentically align with your values and avoid simply chasing follower counts.

  • Email Marketing:   Build an email list by offering valuable content like e-books, webinars, or exclusive discounts in exchange for signups. This captive audience is gold for launch announcements and early access programs.


AI Can Help:

AI can streamline the content creation process for your blog and social media channels. Writing assistants like Jasper: https://jasper.ai/ can help you generate content ideas, craft compelling headlines, and even write drafts based on your specifications.


Launch Day and Beyond:


Now that you have a dedicated audience, it's time to leverage their power:


  • Early Access Programs: Offer a limited group a sneak peek at your product or service in exchange for feedback. This builds anticipation and allows you to refine your offering before a full launch.

  • Launch Day Contests and Giveaways: Generate excitement with social media contests or exclusive discounts for your email list.

  • Encourage User-Generated Content: Get your audience involved by asking them to share their experiences with your product or service on social media using a unique hashtag. This creates a sense of community and builds trust among potential customers.


AI Can Help:

AI-powered social media monitoring tools can track mentions of your brand and user-generated content during your launch. This allows you to quickly respond to feedback and engage with your audience in real time.


By following these tips and leveraging the power of AI, you can build a thriving audience that will propel your next product or service launch to success. Remember, in today's world, it's not just about what you build, but who you build it for. Start building your audience today, and watch your launch take flight!


If you are still none the wiser then lets chat. We are always happy to help out, any way we can. Don't hesitate, reach out to us and begin your journey as you mean to go on.

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