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James Williams

Learning, Earning, and Feeding the Yearning: Why I Chose to Become a Business Owner



There’s a deep, almost unexplainable yearning that drives some of us to become business owners. It’s not just about financial independence or the allure of being your own boss—though those are part of it. It’s about building something that’s yours, something you can stand behind with pride. But to get there, you have to learn, you have to earn, and most importantly, you have to feed that inner fire that fuels your ambition.


Learning: The Foundation of Growth

The journey to becoming a successful business owner starts with learning. And I’m not talking about formal education alone. Yes, understanding markets, finance, and management helps, but real learning happens in the trenches. You’ll learn by making mistakes, by adjusting when things don’t go to plan, and by absorbing lessons from those who’ve walked the path before you.

This learning process is never-ending. You think you’ve mastered a skill or solved a problem, only for the next challenge to hit. But that’s part of the beauty of running a business—it pushes you to grow constantly. You learn how to lead, how to pivot, and most critically, how to manage risk. Warren Buffett famously said, “Risk comes from not knowing what you're doing.” The more you learn, the less risky the decisions feel because they are grounded in experience, not guesswork.


Earning: A By-product of Value Creation

Earning follows learning, but it isn’t just about financial gain. When I talk about earning, it’s about the rewards that come from adding value—not only to yourself but to others. You’ll realize early on that money is a by-product of solving problems and meeting needs. When you focus on creating value for your customers, clients, or community, the earning naturally follows. But there’s a deeper level to earning—it’s not just about money. It’s about earning respect, trust, and a reputation. Those intangible earnings often mean more than the revenue because they sustain the business through tough times. It’s the respect you earn from others that leads to partnerships and opportunities you never saw coming.


Yearning: The Fire Inside

At the heart of it all is the yearning—the internal drive that pushes you to create something of your own. Why do I want to be a business owner? Because that yearning to build something from scratch, to leave a legacy, and to control my own destiny outweighs any fear of failure. It’s about more than just freedom; it’s about crafting a life on your terms.

This yearning isn’t satisfied easily. It’s what keeps you up at night thinking about new strategies, new ideas, and better ways to serve your market. It’s what makes you push through the setbacks, and it’s the reason you’re willing to sacrifice comfort and stability to chase something greater. That fire can’t be taught—it’s either there, or it isn’t. And if it is, it demands to be fed.


Feeding the Yearning

To succeed, you need to feed that fire consistently. This comes from a blend of constant learning and the satisfaction of earning what you’ve worked for. You feed the yearning by setting higher goals, taking on new challenges, and growing beyond what you thought possible. It’s an endless loop—learning and earning keep the fire alive, and the fire drives you to keep learning and earning. Most entrepreneurs, whether it’s Elon Musk, Sara Blakely, or Richard Branson, all talk about this relentless hunger that pushes them forward. That’s what separates those who start a business from those who grow it into something lasting. They feed that fire day in and day out, often at great personal cost. But in the end, it’s worth it.


Why Do I Want to Be a Business Owner?

For me, it’s about control. Not just over my time or financial future, but over the impact I leave behind. I want to create something that’s more than a paycheck. Something my children can look at and see as a tangible result of hard work, passion, and purpose. It’s about knowing that I built something that matters, something that lasts beyond me.

The yearning is what drives me. But it’s the constant learning and earning that keeps me on the path, growing, evolving, and adapting. I want to be a business owner because I can’t imagine doing anything else. It’s not a choice—it’s a calling.

And that’s why I’ll keep learning, keep earning, and never stop feeding the fire.


The Unshakeable Drive Behind Success: Passion, Sacrifice, and Knowing the Goal


Running a business isn’t for everyone. It’s a path littered with failures, setbacks, and moments of doubt. But for those with a deep passion for what they do, it’s a calling. When you build a business, it’s not just about turning a profit—it’s about creating something bigger than yourself. Your passion drives that creation. If you don’t have it, the struggles will seem impossible. If you do, the long hours feel like steps toward something great.

But passion isn’t enough. Sacrifice is the next layer. Success demands it. You may have to give up evenings with friends, financial comfort, and even personal time. It’s a hard truth that’s often glossed over in the excitement of entrepreneurial dreams. Elon Musk once said, “If you need inspiring words, don’t do it.” He understood that the grind comes with inevitable sacrifice. Businesses like SpaceX and Tesla were built through personal hardship and financial risk. Musk himself almost went bankrupt more than once. He persisted because he believed in the mission and understood that sacrifice was the cost of achieving something extraordinary.


Most who succeed have stories of failure first. The truth is, failure is the norm in business. But those failures are often the stepping stones to success. Henry Ford’s first business went bankrupt. Steve Jobs was fired from Apple. Yet, they pressed on, armed with the lessons from their failures. Without sacrifice and a strong commitment to their goals, these failures might have been the end. But their vision was clear, and that’s what kept them on track.


Which brings me to the third, crucial point—knowing what the goal is. Many start businesses without a clear direction. They know they want "success," but what does that look like? Is it financial freedom, a product that changes the market, or maybe just the ability to provide for your family? Defining that goal from the outset keeps you focused when things get hard. For Ford, it was mass-producing a car that anyone could afford. That clear goal guided every decision he made, and he eventually succeeded.


The fact is, most fail before they succeed. It’s a humbling fact, but one you must accept early on. If you’re not ready to lean into your passion, sacrifice what’s necessary, and define a clear goal, the journey will wear you down. You’ll lose focus, and the inevitable setbacks will feel like roadblocks instead of stepping stones.

If you can accept these truths, your odds of success dramatically increase. Passion, sacrifice, and clarity of vision—these aren’t optional. Without them, you will fail. But with them, you might just build something that not only sustains your life but changes the lives of others.


In the end, that’s the real goal, isn’t it? To create something that matters.

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